Power in Performance
Made for Mastery
About ICE X
For more than a decade, ICE X has been a trusted supplier of premium commercial kitchen and food-service equipment across Southern Africa.
Founded by industry specialists with over 60 years of combined experience, ICE X was founded on one principle: professional kitchens deserve world-class equipment supported by knowledgeable, dependable service.
Today, that commitment remains at the core of everything we do.
From our offices in Cape Town and Johannesburg, ICE X provides full regional coverage and partners with a large, established dealer network across Southern Africa. Manufacturers choose to work with us because we offer more than distribution; we represent their brands with care, technical understanding, and long-term support.
Our team manages the full product lifecycle, including specification, installation, training, warranty, and after-sales service. With dedicated technical teams, reliable parts availability, and hands-on product knowledge, we ensure equipment performs exactly as intended in high-demand environments.
To support both dealers and manufacturers, ICE X operates demonstration and product-testing facilities in Cape Town and Johannesburg. These spaces enable menu development, side-by-side equipment testing, and informed product comparisons — helping clients make confident decisions based on real-world performance.
About ICE X
Why Manufacturers Trust ICE X
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Over 10 years established in the Southern African market
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Large and growing dealer network
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Strong in-market brand protection and representation
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Dedicated installation, training, and after-sales service teams
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Product and technical expertise suited to high-volume kitchens
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Reliable stock and parts availability for long-term support
As we continue to grow, our focus remains the same: strengthening partnerships, expanding our technical capabilities, and delivering equipment solutions that meet the demands of professional kitchen operations throughout the region.